Histolab is a sub-brand of Medians. According to the Medians website, besides Histolab, they own 3 other brands including: AHOHAW, PROUD MARY and HISTO LOGICA.
At a glance, it seems that the names above are quite large and have a long history. Because they target many different customers, they have to create many sub-brands.
1. MEDIANS ltd
Medians Co., Ltd. (formerly known as Histolab) was founded on May 1, 2008. Medians functions as a research, production, and distribution company for cosmetic dermatology, medical cosmetics, and aesthetic tools. Over 9,000 product types have been sold to dermatology hospitals.
Medians is a company specializing in plant stem cell research (plant stem cell | HISTOLAB stem cell), plant extracts, and active ingredients in the field of cosmetic dermatology. The company also manufactures devices used in the beauty industry and spas.
The company’s research results are applied to produce products that are suitable for each sub-brand, as each sub-brand is designed to target a different customer segment.
In fact, the name Medians did not appear at the beginning, but Histolab. After a short time, the company decided to change its name to Medians. The name Histolab was then converted into one of the brands owned by Medians Co., Ltd.
1.1 Main market
Medians Co., Ltd. operates the HISTOLAB medical cosmetics brand. The brand’s products are mainly sold in hospitals and beauty clinics. It is exported to 15 countries in Southeast Asia and North America, including China, Vietnam, Singapore, and Malaysia.
- The main markets are: Cambodia, South Korea, Malaysia, Philippines, Russia, Singapore, Thailand, Taiwan, USA, and Vietnam.
- The company has a staff size of 51 to 100 people.
- The chairman is Yun Gu young.
- The headquarters is located at 3F, KT&G B/D, Yangjae daero, Gang dong gu, Seoul, Republic of Korea.
The products of all sub-brands are manufactured at the Medians Lab factory. The products are highly applicable and are used for laser treatment, anti-aging, freckles, acne scars, and hair loss.
1.2 Research focus on plant stem cells
Unlike humans, some plant species continuously grow through a certain metabolic process. These plants have a specific tissue called “Meristem” that allows them to regenerate cells permanently and keep them always green.
Plant stem cells never age and produce immortal new cells. In addition, they have the ability to develop into any organ, tissue, or cell in the plant.
Based on this ability, Medians partnered with Bio FD&C to develop Rice and Tomato Scar Tissue Stem Cells, which are extremely effective in anti-aging, anti-inflammatory, antioxidant, and skin lightening.
The principles for applying these studies include:
- Impact on skin physiology: Enhance the ability to absorb into the epidermis through clinically proven formulas.
- Impact on physical diseases: Reduce the signs of aging by accelerating the cell proliferation process and increasing the proportion of new cells in the epidermis.
- Pharmacokinetics: Promote the absorption, distribution, and metabolism of active ingredients into the skin.
- Molecular pharmacology: Find new treatment methods to heal the skin. At the same time, research active substances that support the improvement of the performance of medical devices in the skincare industry.
1.3 Product development process
- Analyze skin pathology and conditions.
- Search for suitable raw materials for the purpose.
- Develop clinical products.
- Test and improve products.
- Produce and launch products.
2. Brand Histolab
HISTOLAB was launched at the same time from 2008 to 2009. In the period of 2011-2012, it started distributing products to China, Philippines, Vietnam, Australia, and Monglia markets.
Histolab products are divided into two groups:
- Professional List usually used in conjunction with beauty salon machines such as electrophoresis)
- Home Care List includes personal care products, used at home.
When you compare the products in these two groups, the difference is very clear, but they are still prescribed alternately to aid in the treatment of many cases.
2.1 Classification of Home Skincare products of the brand Histolab
Within each group, the products are further divided into 7 sub-systems according to their specific function:
- Basic Science: Optimal formulas for skincare professionals. Specialized products for dermatology clinics. Emphasizes the convenience and safety of using non-allergenic compounds.
- Derma science: Cleanse and brighten the skin. Designed to be used after laser therapy, with the principle of helping the skin to recover from damage and increase the resistance of the epidermis.
- Age Science: Specializes in the treatment of aging, wrinkled skin, crow’s feet and sagging by providing a rich amount of nutrition to the epidermis.
- White Science: Specializes in whitening the skin. Treats the phenomena of dark spots, age spots, dullness, sunburn… A prominent example of a product with this function is the Histolab Vita C Complex Ampoule | Histolab 47 serum
- Acnex Science: A line of products specialized in the treatment and prevention of acne. Suitable for people with oily skin, sensitive skin. Products range from face wash, moisturizer, to acne spot cream.
- Moist Science: Used for people with dry skin, in the form of a body cream. There are times of the year when the weather is too cold or dry, causing dry hands and feet, and moldy, peeling skin. This product moisturizes and creates a protective layer to prevent water from evaporating from the skin. Used as the last step in the skincare routine.
- Aqua Science: A line of multi-step deep moisturizing products (including face wash, toner, cream)
You should see an analysis of popular histolab serums here. Extremely helpful to choose the right product for you.
2.2 Professional list products
2.2.1 Equipment for the beauty industry
The first market that Medians in particular and its sub-brands (HISTOLAB, AHOHAW, PROUD MARY and HISTO LOGICA ) target are dermatology hospitals, cosmetic centers and spas.
That is why the equipment and machinery in the cosmetic industry were developed by Histolab from the very beginning. And a great source of profit comes from contracts to provide supplies for hospitals and beauty centers. In Vietnam, there are many centers using this equipment.
The following are some of the most prominent devices:
- Aqua Lab: Deep cleansing machine
- Ion Sonozyme: Skin regeneration machine with ion transfer technology
- Vitalion III: Skin regeneration machine
- RF-LAB: Multi-frequency lifting machine
- Cryo Lab: Iontophoresis machine
- Medi Light: Near-infrared LED device
2.2.2 Treatment process at the beauty salon
In addition to the medical devices mentioned above, the brand’s Professional List also includes a wide range of skincare products for specialized treatment in hospitals, spas, and aesthetic clinics.
Of course, these products are not as popular as the home care line. Because most are only distributed to beauty salons, and used with the above types of machinery.
These skincare products are also classified in a similar way to the Home care category, but with a greater variety. As well as packaging and activity that are very different. There is too much information, so you can find out more in this category. Or if you have more time, I will have a separate article about the Professional List of Histolab.
One of the main sources of income for this brand also lies in the transfer of procedures to general skincare centers. This is possible thanks to the following 3 conditions:
- The company has invested in specific research on treatment protocols for many skin problems and other issues in the general field of aesthetics.
- Research on skin diseases, treatment methods, and proprietary active ingredients have been registered for copyright.
- A wide range of products, suitable for a variety of audiences, from individuals to professionals.
Therefore, the procedures that come with the products and machinery invested by histolab are popular with customers and chosen for business.
3. Some Research and product improvement from Histolab
3.1 SRGF H1 Complex
SRGF H1 Complex™, an exclusive patented substance by Medians Co., Ltd. Created after a long time of research. This is a cosmetic wound-regenerating and skin-soothing preparation containing a complex of peptides and cell growth-stimulating factors. This is an ingredient present in most Histolab products.
3.2. Removes allergenic fragrance ingredients
Histolab began to remove allergenic fragrance ingredients from its products and replace them with natural, gentle fragrances. This decision was made on April 2, 2020. This is also a feature to identify quality products. If you notice that the product has a strong, dark, or chemical smell, you should be suspicious.
3.3 Transparency of product changes
Color change of products containing Azulene. During the production of Azulene-containing products, Histolab has changed its raw material suppliers several times. Depending on the supplier and the extraction method, the color of this ingredient may vary between some batches of products.
4. Why does Medians have so many sub-brands?
The question: why does a company have to create multiple sub-brands? What does building multiple sub-brands do?.. is a common question among consumers. This situation also creates a lot of controversy in the consumer community, when they compare products between these sub-brands.
The story of a parent company building a series of sub-brands is nothing new. In the case of Medians, they chose the individual brand model.
The individual brands include: HISTOLAB, AHOHAW, PROUD MARY and HISTO LOGICA. Each of these brands is created to match a specific type of product, customer base, and attributes. But if you observe, you can completely recognize the similarities in the product catalog between them.
For example, when comparing the two product images from the Proud Mary and Histolab brands above, it is easy to see the similarities. The company uses the research and copyright of the parent company Medians to build products and develop these brands to meet a number of goals and objectives:
- Each brand, whether premium or mid-range, is targeted to effectively serve a specific customer segment.
- When entering the international market, it will be flexible in changing business direction, or processing legal procedures in the host country without affecting other brands.
- The brands seem to develop independently. If there are any incidents, it will not affect the development or work of other brands.
