Born in 2006 in Seoul, TONYMOLY has become a familiar name to households in Korea! A pioneering brand that causes storms in beauty trends in Korea.
With the ability to develop high-quality products and unique designs to create trendy products, TONYMOLY has quickly become a leading brand in Korea and around the world. They develop excellent skin care methods through continuous research and testing. Combining interesting ideas with premium products is what makes TONYMOLY stand out.
1. Overview of TonyMoly’s history
- In July 2006, the Tony Moly brand was launched on the market with the support of Tae Sung Company.
- In April 2008, Soo Hwan Kang was appointed as the new president, and 60 stores in Korea were opened.
- In 2009, Tony Moly opened stores in Japan, Taiwan, Hong Kong, China, Vietnam, and Myanmar. In November, there were more than 120 stores in Korea.
- In 2010, Kim Huonh Cheon was appointed as the new CEO, and Tony Moly opened the 200th store.
- In 2011, Tony Moly opened its 300th store, and in April, Tony Moly opened its first store in the Philippines.
- In August 2013, Tony Moly launched in Russia, opening two stores in Rostov-na-Donu and Ulan-Ude.
- In 2013, Tony Moly opened the 10th exclusive store in Indonesia.
- In 2015, Tony Moly opened a flagship store in New York on July 13.
- 2016 achieved a total of 825 stores, present in 15 countries.
February 14, 2023: ITOCHU Corporation (Japan) announced that it has acquired exclusive rights to sell TONYMOLY in Japan and aim to achieve sales of 10 billion yen on retail basis in three years.
2. Brand’s characteristic
TonyMoly has the vision of becoming a brand suitable for all styles. On the company’s website, you will see many product sets with bright and youthful colors. In addition, the company also has specialized product lines used in beauty salons or high-end makeup product lines.
3. Brand representative
- Kim Hyun Joong was the face of Tony Moly for 3 years from 2007 to 2010. On August 17, 2010, girl group Brown Eyed Girls along with actor Song Joong Ki became the new endorsers. .
- On July 7, 2011, girl group T-ara.
- On September 17, 2012, group JYJ.
- On September 3, 2013, Super Junior-M and female singer Victoria Song of the group f(x).
- On September 2, 2014, Hyuna and B1A4.
- On March 29, 2018, BTOB.
