In January 2009, 3CE (3 Concept Eyes) was officially established by the Korean company Stylenanda (NANDA Inc.). Stylenanda owns many famous fashion brands, leading all fashion trends in Korea, such as ADEEN, Quay Eyewear, KKXX, Jeffrey Campbell, etc.After two years of penetrating the cosmetics market, in 2009, Stylenanda officially launched the 3CE brand.
3CE was created with the motto of helping women shine and be fashionable with trendy, modern makeup styles. Targeting customers who are mainly young, dynamic girls, elegant ladies who are always confident in their personality and style especially making a mark with 3CE lipstick.
1. Stylenanda development journey
In 2013, the 3CE Matte Lip Color lipstick line was launched, making 3CE’s name quickly spread and become one of the favorite brands.
Then, in November 2016, with the launch of two limited edition lipsticks called 3CE Lily Maymac lipstick and 3CE Mood Recipe lipstick, the 3CE brand further affirmed its hotness and popularity throughout Asia.
Most recently, on the occasion of Vanlentine 2017, 3CE Red Recipe lipstick is truly a “big bang” for the company, with 5 lipsticks of all red colors, rekindling the eternal love of red lipstick for every lipstick lover in the world.
3CE’s lipsticks are mainly matte, but the texture is soft and smooth, adheres well, and the lipstick colors are trendy, tending towards deep tones in many popular colors such as earth orange, earth pink, brick red, nubeige, etc.ige…
The lipstick is sold at a reasonable price, is affordable, and is the dream lipstick of many girls because of its many attractive advantages.
3CE is one of the 10 most popular lipsticks among Korean youth and is on the list of the 6 most popular beauty brands in the country, voted by Beureka, along with other famous names such as Laneige, Etude House, Innisfree, etc.
Stars like Lee Hyori, Sulli, HyunA, Suzy, and famous bloggers like Park So Ra also actively promote 3CE lipstick.
2. Types of stores and sub-brands
Stylenanda of 2024 is not simply a cosmetics brand. It has become a full-blown style.
Next to the 3CE brand, it specializes in cosmetics. The company also develops a line of women’s fashion and accessories, including jackets, dresses, bags, shoes, and accessories.
To further diversify the brand and also increase recognition, creating a closed ecosystem, Stylenanda has created a flagSstore;some prominent locations include: HONGDAE FLAGSHIP STORE [ Wausan-ro 29da-gil, Mapo-gu, SSeoul;3CE CINEMA Flagship Store [ Apgujeong-ro 8-gil, Gangnam-gu, Seoul; ]andSTYLENANDA PINK HOTEL Flagship Store [[8-37 Myeongdong 8-gil, Jung-gu, Seoul].
Stylenanda’s flagship stores
In addition, this brand also cooperates with the Olive Young Coex mall store supermarket chain, which is very popular in Korea. So it will be extremely easy for you to find the product you need. International tourists are favored by the company when selling products at duty-free shops. You can google to find the exact location of these shops: Seoul Shilla Duty Free Shop B1 3CE, Shilla Duty Free DHC, Seoul Lotte Duty Free Shop 11F 3CE (Sogong-dong), COEX Lotte Duty Free B2, Myeong-dong Shinsegae Duty Free Shop 10F 3CE, World Tower Lotte Duty Free Shop 9F 3CE, Gangnam Hyundai Duty Free Shop, Dongdaemun Hyundai Duty Free Shop
The Duty Free Shops above, in addition to products from 3CE, also sell branded goods from famous brands: watches and fashion. Prices are calculated in both dollars and won, with card swiping. Buy cosmetics and go to the airport to pick them up.