The survey results presented an interesting dilemma. Despite high sales on Amazon US, customer opinions were surprisingly polarized. This highlights a crucial point: purchase decisions solely based on sales figures and general reviews can be misleading.
To gain deeper insights, I’ll be analyzing the data through a different lens. Instead of focusing on the star ratings (1-5 stars), we’ll delve into specific aspects like moisturizing ability, wrinkle reduction, irritation rate, design, and scent. This approach is particularly relevant to this survey’s data, gathered from over 500 valid customer responses (out of 530 surveys sent).
1. Some basic information about the product
Timeless Skin Care offers its 100% Pure Hyaluronic Acid Serum in three sizes: 30ml, 60ml, and a generous 240ml. These are priced competitively on Amazon US at $6.97, $13.46, and $30.76 respectively, even lower than Timeless’s official website ($11.95, $16.95 and $44.95).
Marketed as suitable for all skin types and even whole-body application (hence the large size option), Timeless unfortunately doesn’t specify the molecular weight of HA used. This is in contrast to brands like L’Oréal Paris, whose Revitalift serum clearly states its blend of 0.5% Macro HA and 1% Micro HA, albeit at a higher price point (almost $20 for 30ml).
Timeless promotes this serum’s moisturizing and complementary benefits alongside other skincare products. While some past customer feedback mentioned unclear usage instructions, this seems to have been addressed, as the latest product information provides comprehensive guidance.
INGREDIENTS
Water, Sodium Hyaluronate, Benzylalcohol, Dehydroacetic Acid.
2. Understanding how Hyaluronic Acid works can help you maximize its benefits for your skin
To understand the polarized opinions surrounding this serum’s moisturizing ability, let’s delve into the characteristics of Hyaluronic Acid (HA) itself. This naturally occurring polysaccharide acts like a sponge, holding up to 1000 times its weight in water. HA is essential for maintaining skin moisture, elasticity, and that coveted glow.
When applied topically, HA draws moisture from the environment and locks it onto the skin’s surface, creating a protective, hydrating film. This explains why some users experience instant plumpness and hydration.
Its effectiveness depends on many factors, including:
- HA molecular weight: HA comes in many types with different molecular weights. Low molecular weight HA easily penetrates deep into the skin, providing a longer lasting moisturizing effect, while high molecular weight HA usually only works on the surface.
- Concentration: The higher the concentration, the stronger the effect.
- Operating environment: While HA thrives in humid environments, it can actually draw moisture away from your skin in dry conditions, potentially leading to dryness.
In short, Hyaluronic Acid excels at hydration. It draws in moisture from the surrounding environment and retains it within the skin, effectively preventing moisture loss. This remarkable ability makes it a staple in skincare products, not only to combat dehydration but also to enhance the penetration of other active ingredients. Think of HA as a moisture reservoir, effectively amplifying the benefits of the “water sources” – your other skincare products.
3. Evaluate the moisturizing ability of Timeless Skin Care Hyaluronic Acid
When it comes to moisturizing, feedback was mixed. Of the 250 reviewers who directly commented on this aspect, 107 were positive, 54 negative, and 89 remained neutral.
3.1. What drives the 43% satisfaction rate when it comes to the serum’s moisturizing capabilities?
Within the group of 107 positive reviewers, most utilized Timeless Skin Care Hyaluronic Acid 100% Pure Serum in conjunction with other moisturizing products, while a smaller portion used it alone.
Our analysis will explore both customer groups, maximizing data analysis to uncover key trends. It’s important to note that due to the possibility of incomplete responses, the findings might not reflect the complete picture.
A. Examining feedback from the solo serum users
Interestingly, 25 respondents reported achieving satisfactory moisturizing results using only the HA serum, without incorporating any additional products. Let’s delve into the specifics of their experiences:
Regarding skin type, 17 of the 25 users reported having dry skin, while 5 had combination skin. Among those with combination skin, 3 noted that their T-zone was oilier than their cheeks. The remaining 3 users did not specify their skin type.
CLIMATE
- Of the 10 users who live in drier states like California, Arizona, and Nevada, 5 reported that they only use the HA serum during the winter months when the weather is typically colder and drier.
- 7 customers are in humid climates, such as Florida, Louisiana, Washington, etc.
- 8 customers omitted this information.
AGE: Among the respondents, 12 fell within the 30-40 age range, 7 were between 40 and 50, and 4 were over 50. Age information was not available for the remaining 2 respondents.
Notably, the majority (17/25) of those who found the HA Timeless serum sufficiently hydrating as a standalone product had dry skin. Furthermore, climate appears to play a significant role, with users in humid climates expressing higher satisfaction levels.
B. The “Serum Combo” Users
82 customers integrated this serum with other skincare products, a strategy which effectively prolonged skin hydration.
These are some products that are used with HA serum:
- Moisturizer: As most mentioned, 60 customers combined HA serum with moisturizer, both day and night. Some brands mentioned: Cerave, Cetaphil, Vanicream, La Roche-Posay, Kiehl’s…
- Moisturizing oil: 35 customers use HA serum along with moisturizing oils, most popularly jojoba oil, argan oil, rosehip oil, grape seed oil, etc.
- Toner: Among those who combined the HA serum with toners (20), mineral spray toners or those containing hydrating ingredients like HA, glycerin, and rose were particularly popular choices.
- Sunscreen: 15 customers used HA serum before applying sunscreen.
Some unique combinations
HA serum + moisturizer + nourishing oil: Some people combine all three products to form a protective layer and optimally moisturize the skin.
HA serum + paper mask: Using HA serum before applying a paper mask helps enhance the moisturizing effect of the mask.
CLIMATE: There are 56 customers who talk about this. Of the respondents, 22 (39.3%) reside in dry areas, while the remaining 34 (60.7%) live in region with humid and rainy climates.
SKIN TYPE
| Skin type | Quantity | Ratio |
| Dry skin | 52 | 63.4% |
| Combination skin | 21 | 25.6% |
| Oily skin | 6 | 7.3% |
| Not mentioned | 3 | 3.7% |
AGE
| Age | Quantity | Ratio |
| Under 30 years old | 23 | 28% |
| 30 – 40 years old | 34 | 41.5% |
| 40 – 50 years old | 17 | 20.7% |
| Over 50 years old | 5 | 6.1% |
| Not mentioned | 3 | 3.7% |
The data underscores the synergistic effects of combining Timeless Skin Care Hyaluronic Acid 100% Pure Serum with other skincare products. While creams, oils, and toners provide direct hydration, the serum acts as a powerful humectant, maximizing moisture retention and potentially facilitating deeper absorption of other active ingredients.
This positive feedback might also be partially attributed to the fact that a significant portion of users (60.7%) live in humid climates, where the serum’s hydrating properties could be further amplified.
Dry skin emerges as the predominant skin type within this group.
3.2. Exploring why some users found the serum’s moisturizing effects underwhelming
Of the 250 customers surveyed, 54 expressed dissatisfaction with the moisturizing ability of Timeless Skin Care Hyaluronic Acid 100% Pure Serum, with disappointment being the predominant emotion (50%). A smaller segment (26%) reported experiencing adverse reactions, leading to maddening! For a more in-depth analysis of these negative experiences, we will examine the following factors in detail:
SKIN TYPE: This group had a higher proportion of normal, combination and oily skin than the group who gave positive reviews (mostly dry skin – 70%).
| Skin type | Quantity | Ratio |
| Normal skin | 17 | 31.5% |
| Combination skin | 22 | 40.7% |
| Oily skin | 15 | 27.8% |
CLIMATE: Out of 54 responses, 40 customers revealed the region they live in with its typical climate:
- 32 people (80%) reside in dry climates: Arizona, California, Nevada, Utah, Colorado, New Mexico…
- 8 people (20%) reside in humid climates: Florida, Louisiana, Oregon, Washington…
Method of application
When examining usage patterns, we observed a near-even split between those who applied the serum alone (29) and those who incorporated it with other skincare products (25), indicating this factor might not significantly impact satisfaction levels.
Despite varying application methods, this customer segment continued to experience dry skin, with symptoms ranging from mild flakiness to more severe burning and peeling. These individuals generally perceived Timeless’s HA Serum as less effective compared to those offered by brands like The Ordinary, Hada Labo, SkinCeuticals, and Paula’s Choice.
A possible explanation for this phenomenon lies in the behavior of HA in dry climates. Instead of attracting moisture from the air, it might pull moisture from the skin itself, especially in individuals with normal, combination, or oily skin.
Negative feedback regarding the serum’s moisturizing abilities predominantly came from users in dry climates (80%), many of whom had normal, combination, or oily skin.
3.3. What do neutrals say?
Four key themes emerged from the analysis of the 89 neutral feedbacks regarding the serum’s moisturizing ability:
- Usage time too short (48): A significant portion of these neutral respondents cited limited usage time as a primary factor. Having incorporated the serum for less than two weeks, they felt it was premature to form a definitive opinion on its moisturizing efficacy.
- Complex Skincare Routines (21): The simultaneous use of numerous products made it challenging to isolate and evaluate the serum’s individual impact on their skin’s hydration levels.
- Neutral Skin Type and Climate (14): With naturally balanced skin and residing in temperate climates, they felt the serum’s hydrating effects were less pronounced compared to those with drier skin or living in more extreme conditions.
- Unspecified Reasons (6): Lastly, a portion of users provided neutral feedback without elaborating on specific reasons. They simply indicated that the serum’s moisturizing effects were not noticeable or significant for them, without delving into contributing factors.
4. Assessing its Skin-Tightening Potential
While Hyaluronic Acid is not renowned for its direct impact on wrinkles, its moisturizing properties can indirectly contribute to a smoother, plumper complexion. A well-hydrated epidermis facilitates optimal biochemical reactions, promoting a more youthful appearance.
Despite this indirect link, we opted to analyze user feedback on this aspect, hoping to uncover valuable insights:
- Only 15.6% (78 out of 500) reported noticeable improvements in skin tightness and wrinkle reductio
- While a significantly larger proportion (28.4% or 142 respondents) expressed dissatisfaction.
These observations primarily focused on areas prone to wrinkles, such as the eye contour, forehead, mouth area (including nasolabial folds and marionette lines), and neck.
4.1 Highlighting the main differences between the two groups
Following the approach in Part 3, we’ll now delve deeper into the demographics of both satisfied and unsatisfied customer groups, drawing comparisons across key characteristics.
The two data tables below illustrate the skin type and age distributions for each group.
Timeless Skin Care Hyaluronic Acid 100% Pure Serum appears to offer better anti-aging benefits for dry skin.
Subjective viewpoint:
- Unsurprisingly, the 30-40 age group dominates both groups, reflecting a heightened awareness and demand for anti-aging products as early signs of aging become apparent.
- Interestingly, the negative group exhibits a higher proportion of users over 40 compared to the positive group. Could this indicate that the HA serum is less effective for more mature skin?
How do they use serum in daily routine?
While some customers incorporated the serum alongside both moisturizers and oils in their routines, our data analysis considered each method separately. Consequently, the positive response group comprises 109 feedbacks (instead of a maximum of 78 responses).
The data suggests a potential correlation between dissatisfaction with the serum’s anti-aging properties and the exclusive use of the serum without complementary products.
CLIMATE
We sought to analyze the relationship between customer location and reported experiences, specifically considering the prevailing climatic conditions. While location data was unavailable for 98 respondents, potentially impacting the accuracy of our findings, the available data reveals some notable trends.
Subjective viewpoint:
- Dissatisfaction with the serum’s anti-aging ability is particularly prevalent among those living in dry climates, representing 81.7% of negative reviews.
- In contrast to the negative feedback, satisfaction with the serum was more evenly distributed across dry and humid climates (43.1% vs 56.9%), suggesting other factors may be more influential.
The diminished anti-aging efficacy observed in dry climates could be attributed to the dehydrating effects of such environments, potentially making the skin more susceptible to premature aging.
4.2 The HA Knowledge Gap
Despite the limitations of our dataset, the analysis suggests that the anti-aging and wrinkle-reducing efficacy of Timeless Skin Care Hyaluronic Acid 100% Pure Serum might be limited. Positive responses were primarily concentrated among those with dry skin, residing in humid climates, and incorporating the serum into a multi-product moisturizing routine.
Surprisingly, the data reveals a preference for pairing the HA serum with simple moisturizers, as opposed to incorporating it into a dedicated anti-aging regimen.
A possible explanation for this observation lies in a potential misconception surrounding HA’s functionality. Some consumers might erroneously believe that HA offers standalone anti-aging benefits comparable to those of retinol, vitamin C, or collagen-stimulating products, rendering additional products unnecessary.
As a humectant, HA primarily enhances skin hydration and promotes the absorption of other active ingredients, maximizing their anti-aging benefits.
5. Assessment of irritant potential
Out of 500 reviews, 63 people (12.6%) reported irritation with Timeless HA serum. The statistical results are as follows:
| Degree of irritation | Quantity | Ratio (%) | Describe |
| Mild irritation | 38 | 60.3% | Slight stinging feeling, transient redness, tiny pimples… Usually disappear after a few days. |
| Moderate irritation | 17 | 27% | Red rash, itching, burning… Need to stop using serum. |
| Severe irritation | 8 | 12.7% | Severe allergic reaction, swelling, heat, burning pain… Need to see a dermatologist. |
Deeper insight:
- Of the 38 cases of mild irritation , 27 people used serum in combination with other products, mainly moisturizers, oils and sunscreen.
- Of the eight cases of severe irritation , six people said they had extremely sensitive skin.
6. What do customers think about the price of Timeless Skin Care Hyaluronic Acid 100% Pure Serum?
Out of 500 respondents, 84 commented on the price of Timeless Skin Care Hyaluronic Acid 100% Pure Serum, with 72 deeming it reasonable and commensurate with the quality, while 12 found it suspiciously cheap, attributing this to poor quality and potentially inaccurate product volume.
Among the 72 satisfied users, 30 directly compared the HA Timeless serum to other brands, affirming its comparable quality at a more affordable price point. The most frequently cited brands included:
- The Ordinary: 14
- Hada Labo: 7
- SkinCeuticals: 4
- Paula’s Choice: 3
- Peter Thomas Roth: 2
Of the 72 satisfied users who commented on price, 59 revealed that they incorporated the Timeless serum into a multi-product routine, suggesting that its low-price makes it an appealing choice as a complementary product to enhance the efficacy of other “highend” skincare.
7. Texture
This section analyzes consumer feedback on the serum’s texture, examining both viscosity and post-application feel across various skin types. 216/500 responders revealed:
| SKIN TYPE | Liquid, absorbs quickly, not greasy | Moderate consistency, absorbs quickly, slightly sticky | Too liquid, difficult to absorb, leaving a sticky film |
| Oily skin | 52 | 0 | 0 |
| Combination skin | 37 | 33 | 18 |
| Dry skin | 12 | 22 | 21 |
| Normal skin | 0 | 10 | 3 |
| Not mentioned | 3 | 3 | 2 |
| TOTAL | 104 | 68 | 44 |
- Sticky feeling is the main minus point (112/216 people).
- Customers whose oily skin is mostly satisfied because the solution absorbs quickly and is less sticky.
- Combination skin seems quite satisfied, while dry skin often has problems with serums that are too liquid and difficult to absorb.
8. Timeless customer service
Only 19 out of 500 respondents mentioned Timeless’s customer service, suggesting that the majority likely encountered no issues requiring contact with the company.
- Positive: Timeless’s customer service received positive feedback from 17 respondents, who highlighted the staff’s friendly, supportive, and professional approach.
- Negative: 2 customers complained about the unprofessional, indifferent, or ineffective attitude
For response time:
- 12 received a response within 24 hours .
- 5 have to wait 2 to 5 days .
- 5 did not receive any response from Timeless.
9. Key Takeaways and Usage Guide
This serum appears to be most beneficial for individuals with dry skin, living in humid climates, who are seeking an affordable HA option for basic hydration, either as a standalone product or incorporated into a multi-step routine. These individuals typically avoid using HA serums during the drier winter months.
Individuals with oily or combination skin should exercise caution when using HA serums, as they can potentially dehydrate the skin, especially in arid climates or during colder, drier months.
The most effective way to use it: Always use with cream, serum, toner or mask.
For optimal efficacy, combine this serum with your moisturizing or anti-aging routine. As always, a patch test is recommended before applying any new product combination to a wider area.
