Unlike specialized serums (treating aging, dark spots, acne…), WetnWild Prime Focus Brightening Primer Serum is a rare product that combines skin care and makeup support functions. It is this uniqueness that has helped the serum conquer a large number of users.
1. Product introduction
Highlighted by its golden yellow liquid, the 30ml bottle of serum is being sold at a preferential price of 5.99 USD (original price 7.99 USD) on Amazon US .
a. Function
The unique feature of Prime Focus Brightening Primer Serum is the combination of the functions of skin care serum and makeup primer. The product makes skin radiant, creating an ideal foundation for long-lasting, beautiful makeup. Besides, serum also moisturizes, tightens pores, antioxidants and soothes the skin.
After applying evenly, wait about 2 minutes for the solution to penetrate and stabilize, then you can apply makeup. You will worry less about UV rays because it contains Titanium Dioxide.
b. Texture
The serum has a slightly thick texture, absorbs quickly, and has a unique shimmering pale yellow color. Warm yellow tones create a brightening effect, making skin radiant and effectively enhancing makeup tones.
c. Ingredients
WetNWild Prime Focus Brightening Primer Serum contains a number of natural extracts such as: green tea, rose water, pineapple, Calendula, hibiscus, chicory, prickly pear cactus. Their functions are: brightening the skin, providing vitamins, moisturizing and soothing the skin.
The ingredient analysis reported by CosDNA (attached below) shows that some substances have a safety score of 3 or higher, meaning caution should be exercised when used. But does this mean that WetnWild Prime Focus Brightening Primer Serum is not safe? Let’s analyze in more detail.
CosDNA ‘s safety score ?
To clarify the issue, let’s analyze Titanium Dioxide (TiO2) – a common main ingredient in modern sunscreens and many other products. Even though it is widely used, CosDNA gives Titanium Dioxide a safety score of 6. Is this reasonable? Let’s refer to the two latest information from the following reputable organizations:
- The FDA classifies TiO2 as non-penetrating through the skin and unable to enter the circulatory system, making it safe for both sensitive skin and thin skin areas1.
- There is limited evidence that TiO2 causes cancer in test animals, specifically in mice via injection and inhalation at high doses. The International Agency for Research on Cancer (IARC) said there is insufficient evidence that TiO ₂ causes cancer in humans and that it is classified as not classifiable for carcinogenicity in humans (Group 3)2. While previously, this organization said: “TiO2 can cause cancer in humans” (Group 2B) when inhaled in nanoparticle form .
I think CosDNA’s database has not been updated with the latest information, and (2) there may be a lot of controversy among researchers, so CosDNA has not yet agreed on the exact score.
Besides, the safety level of each substance depends on (3) concentration and (4) method of use (effect through the skin, effect through the digestive system…). CosDNA also noted this, but they did not detail every case.
Conclude
The CosDNA report is intended to provide a multi-dimensional view, not an absolute deciding factor on product safety. To have an accurate assessment, it is necessary to carefully analyze the role, dosage and combination method of each ingredient in the general formula.
Full ingredient list of Prime Focus Brightening Primer Serum
Water/Eau, Glycerin, Alcohol Denat, Isopentyldiol, Rosa Damascena Flower Water, Peg-40 Hydrogenated Castor Oil, Phenoxyethanol, Polyacrylate Crosspolymer-6, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Butylene Glycol, Fragrance/Parfum, Camellia Sinensis Leaf Extract, Propylene Glycol, Hydroxypropyl Cyclodextrin, Leuconostoc Ferment Filtrate, Ananas Sativus (Pineapple) Fruit Extract, Calendula Officinalis Flower Extract, Hibiscus Rosa-Sinensis Flower Extract, Cichorium Intybus (Chicory) Root Extract, Iodopropynyl Butylcarbamate, Hydrolyzed Opuntia Ficus-Indica Flower Extract, T-Butyl Alcohol, Oligopeptide-68, Glycine Soja (Soybean) Oil, Hydrogenated Lecithin, Sodium Oleate, Disodium Edta, [+/- (May Contain/Peut Contenir): Titanium Dioxide (Ci 77891), Red 40 (Ci 16035), Mica, Yellow 5 (Ci 19140)]
2. Customer survey
Independent survey based on 302 customers (not including reviews on the company’s website), allowing each user to evaluate both the pros and cons of the product. Here are the basic results:
- 1 star: 39 reviews (12.9%)
- 2 stars: 19 reviews (6.3%)
- 3 stars: 38 reviews (12.6%)
- 4 stars: 76 reviews (25.2%)
- 5 stars: 130 reviews (43%)
With an overwhelming 4-5 star rating (68.2%), the product clearly has a certain appeal. Let’s explore what makes users love this serum so much.
2.1 Why do customers rate 1 and 2 stars?
Here are the reasons why WetnWild Prime Focus Brightening Primer Serum receives low reviews from users:
Scent: 12 comments complained about the scent being too strong, unpleasant, like chemicals or spoiled fruit. Some people also say the scent lasts for a long time.
Texture: 6 people described the product’s texture as liquid and watery, not feeling like a primer.
Effectiveness:
- Does not cover pores: 5 users said the product was not effective in covering pores, causing pores to remain visible after use.
- Creates a feeling of dryness and peeling: 3 users felt their skin was dry and peeling after using the product, especially those with dry skin.
- Makes the foundation cakey: 2 users said the product made their foundation moldy, uneven in color, causing the cakey phenomenon.
- In addition, some users also complain about the product creating a sticky and uncomfortable feeling on the skin.
Irritation: 6 customers said they experienced skin irritation such as acne, redness, and itching after using the product.
Packaging error: There are 3 comments about the product falling or leaking during transportation.
2.2 Neutral group
38 3-star reviews (out of 302) reveal mixed feelings about WetnWild Prime Focus Brightening Primer Serum. The reviews contain both “Positive” and “Negative” opinions.
Positive Group: There are 24 responses expressing satisfaction about several aspects of the product as follows.
- The product is gentle and does not cause irritation.
- Light texture, easy to spread.
- Has a mild moisturizing effect.
- Helps foundation last a little longer.
Negative Group: There are 14 comments showing that consumers are still not really satisfied because of the following reasons:
- There are 8 comments that the serum smell is a bit strong.
- The effect is not obvious, no difference is seen when used.
- The texture is a bit sticky.
- Poor pore coverage.
- Contains glitter, not suitable for natural makeup style.
Conclusion: Improving negative points such as scent, texture, and improving product effectiveness can help attract this group of customers and turn them into loyal customers.
2.3 Reasons why consumers love WetnWild Prime Focus Brightening Primer Serum
68.2% of customers rated the product at 4 and 5 stars because:
- 32 reviews said the product has good moisturizing properties and is suitable for dry skin.
- 27 reviews say this serum helps makeup last long, not cakey, and the foundation is smooth and soft all day. Supports skin to control oil well. Serum also works well with concealer.
- 18 comments said the solution has a light texture, absorbs quickly, and does not clog the skin.
- 9 reviews said the product has the effect of evening out skin tone, creating a natural shiny effect, making the skin more radiant.
- 12 reviews said the product is cheap but very effective.
- 7 reviews say this serum can be used for eye puffiness, helps reduce wrinkles and moisturizes this area.
Although most reviews show love for this serum, there are still some complaints as follows:
1. Scent: There are 15 comments showing that customers do not like the smell of the solution (The smell is a bit strong, causing discomfort. Artificial scent, like candy. The smell does not last long)
2. Texture: There are 8 comments saying the serum is a bit sticky after drying and does not have enough adhesion for some foundation types (It’s very unfortunate that the customer did not specifically list the type of cream they were using).
Conclude:
Moisturizing ability, long lasting foundation and light texture are the 3 most outstanding advantages that make WetnWild Prime Focus Facial Serum Primer Makeup popular with many customers. Besides, reasonable price is also a plus factor.
Scent is the point that needs the most improvement when a total of 35/302 people, equivalent to 11.58% of customers, feel uncomfortable. Manufacturers may consider developing an unscented version or adjusting the scent to make it more pleasant.
Some comments suggest that the product texture may not be suitable for all types of foundation . Personally, I find this impossible. You will never find products that satisfy all consumers.
3. Should I buy Prime Focus Brightening Primer Serum?
WetnWild Prime Focus Brightening Primer Serum is an innovation in the skincare world, as consumers always want something that can be combined harmoniously with other products.
This serum is the ideal choice for those who regularly wear makeup, especially those with dark skin tones. The product helps the skin naturally brighten, creating a perfect foundation, so you don’t need to apply too much makeup, suitable for people who often meet customers and partners.
Affordable price (7.99 USD for 30ml), high user preference rate (nearly 70%), and low irritation are the plus points that make WetnWild Prime Focus Brightening Primer Serum worth a try. However, you should consider if your makeup style does not match the product.
