Predecessor in 2006, this brand is under the management of ZENPIA Company (Korea). But in 2023, the company officially changed its name from Zenpia to SecretKey. The main field is the research and production of high-end skin care, hair care, and perfume products. The company operates multinationally.
1. ZENPIA company
Information about the companies that own brands is often little known to consumers. So did you know that ZENPIA was originally the owner of the Secretkey, The Page, and Dr. Agera brands?
- SecretKey was born in 2006, specializing in skin care, makeup, and scalp and hair care products.
- The Page was born in 2015, specializing in selling high-end perfume products.
- Dr. Agera is a high-end cosmetic brand launched in 2018, focusing on dermatological treatment products.
2. SecretKey Company
In 2023, the company owners decided to change the name from ZENPIA to SECRETKEY. This is a decision to increase convenience in the business and promotion process, as well as unify brand identity.
So from here forward, when I mention this brand, I am also talking about the SecretKey company.
SecretKey is an innovative cosmetics brand whose products are created based on groundbreaking ideas. This brand always tries to lead in accurately predicting new trends in the fields of health care in general and beauty in particular.
Secretkey persists in using natural and environmentally friendly ingredients so that they can be used safely for any skin type.
The company currently distributes products in 42 countries and continues to expand its reach through various distribution channels, including:
Russia / Belarus / Ukraine / Armenia / Moldova / Kazakhstan / Uzbekistan / Kyrgyzstan / Indonesia / Singapore / Hungary / Malaysia / Philippines / Thailand / Taiwan / Mongolia / Myanmar / India / Croatia / Bulgaria / U.S.A / Romania / Mexico / Chile / U.K / Poland / Czech Republic / Slovenia / Slovakia / Finland / Germany / Italy / Latvia / Lithuania / Netherlands / Spain / Estonia / Vietnam / China / Hong Kong / Japan / Saudi Arabia
3. ONE-STOP Cosmetic brand
SECRETKEY established the ONE-STOP CENTER by integrating planning, research, production, distribution, and logistics into one place. SECRETKEY is capable of handling the entire process, from product planning to the manufacture of products in certified manufacturing facilities to stable logistics services, while complying with strict standards.
As a global beauty brand, SECRETKEY accurately analyzes the needs of various consumers in global markets, immediately responds and meets them with outstanding quality, and guarantees a reliable supply of the finest products.
4. SecretKey all products
By 2024, Secretkey Company is providing 12 product lines to the international market:
#1 Racoony Hydrogel Patch Line : Racoony patch is a hydrogel patch that contains various extracts such as Ceratonia Siliqua (Carob) Gum, Collagen, etc.to alleviate skin problems on trouble spots.
#2 Mask Sheet Line : Mask Line provides nutrition effectively by perfectly adhering thin sheets to the skin, and manages skin texture moist and smooth.
#3 Starting Treatment Line : Starting Treatment Original that quickly solves complex skin concerns with a Galactomyces Ferment Filtrate Extract that controls skin elasticity and vitality, moisture supply, and hydration, all at once.
#4 Starting Treatment Rose Line : that solves ten skin concerns at once with the synergy of Galactomyces Ferment Filtrate Extract and Rosa Centifolia Flower Water added as water substitutes.
#5 Snail Repairing Line contains Snail Secretion Filtrate that maintains both moisture and skin elasticity.
#6 Lemon Sparkling Line containing Lemon Extract and Carbonated Water removes waste and provides brightening care.
#7 Snow White Line solves dryness from existing whitening products through adding intense, instantaneous brightening ingredients and water. It is also effective for brightening the complexion.
#8 Fresh Toner Line offers various choices, for differing skin concerns and conditions, based on a water-type toner in a hypoallergenic, sub-acid formula, that is suitable for all skin types.
#9 Hyaluron Aqua Soft Line contains an N. M. F (Natural Moisturizing Factor) hyaluron ingredient, which is similar to human skin structure. It helps to strengthen damaged skin and forms a strong moisturizing barrier to keep skin moisturized and healthy.
#10 Make-up : Base Make-up Line covers uneven skin and blemishes, and its good adherence keeps skin looking clean. Lip make-up line provides MLBB colors for individual skin tone.
#11 Hair care line : So Fast Line contains patented herbal extracts that protect irritated scalps and help maintain health for the hair and scalp, protecting them from external stimuli by providing rich nutrition. Mu-Coating Line contains silk amino acids and vegetable oil. These help vitalize thedry scalp and hair, leaving hair smoother and less prone to tangles.
#12 The Page Perfume Line currently has 5 key products: Orage Garden, Sensual Angel, Feel A Forest, Lovely Wishes.
5. Contact
Korea Head Office
2F, Gangnam Building, 396, Seocho-Daero, Seocho-Gu, Seoul, Republic Of Korea
T_+82-70-4060-3236 F_+82-70-8224-2805 E_overseas@zenpia.co.kr W_www.zenpia.co.kr
Global Office
- SECRETKEY CHINA | RM. 10G04, NO. 2299 Yan An Road(West) Shanghai, China
- ZENASIA | Two Harbourfront, Unit 201 2/F, 22 Tak Fung Street, Hunghom, Kowloon, HongKong
- ZENEURASIA | Vrhpolje Pri Kamniku 251, 1241 Kamnik, Slovenia
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